Monday 11 June 2012

Networking / Not Working


I do a lot of both but someone asked me the other day for some thoughts on networking,
They were attending an event and were expected to network and didn’t know where to start
So for those that need a little structure and a way to begin, here are some thoughts.
Over time this becomes a natural way of thinking but this will get you going. 
And for those of you that get a little concerned about "interrupting" people, just remember 
Everyone attends these events to extend their circle of contacts, ie everyone is there to meet people.
Networking is a job that needs objectives and preparation 
Try this simple 6 step process, 
1) Get a list of the companies or people that are attending 
2) Choose the 5 companies / people that you would like to meet 
3) Answer this question. Why do you want to meet them, what is the one thing you would tell them given the chance? 
4) Put your answer to step 4 into a two sentence thought for each person you are wanting to meet.  (it has to be different every time, each company is different, you can’t possibly say the same thing to everyone).  
5) Go find them, read the name badges and introduce yourself and ..........speak.
"Hello I'm (your name) I was hoping I'd meet / bump into you (insert two sentence reason) don't want to take up your time now but if you let me have your card I'll call you in a couple of days" 
6) Follow up in a few days



You are never going to sell anything at this sort of event so don't try, your objective is to say hi and start a relationship 


Have fun.