Tuesday 15 November 2011

And the winner is

What’s the point of submitting work for awards?
I'm probably only asking this as we at GPJ have been lucky enough to win a few over the last few weeks.
As I sit here admiring the booty
(That's the other meaning of the word booty)
Its worth pondering the question.
So there is ego stroking of course.
But that's not it.
They teach us to blow our trumpet.
To sing the praises of our clients and colleagues.
Celebrate the things we do well, and acknowledge those magic moments when it all comes together.
But that's not it.
More importantly for me, is the submissions process.
It is a great chance to brush up on our storytelling skills.
What we say and how we say it.
It brings out the anecdotes and the inside scoop.
It forces us to be compelling because we want to win.
That way, even if we don’t win, it can help us win more business.
And remember, of course it’s an honour just to be nominated.
See you all at Eventia on Friday