I Know This Much Is .....True!.....Da Da Da De Dum

I was talking a couple of days ago about relationships and connections.
The fact is, there’s just no getting away from them.
Especially in our hyper-connected, multi-stranded, trans-media age.
We’re all connected to each other and everything.
So we act accordingly.
And that’s a good thing.
Especially for brands.
But as we embrace the shifting dimensions of our new world, it’s important to keep in mind that there’s a real world out there too.
That means coming out from behind your facebook profile and going on an actual date
(George).
Brands have the same obligation.
They need to emerge from the cosy warmth of the virtual world.
And meet some of their consumers in a real-life scenario.
Face-to-face.
Maybe even hand-in-hand, if it’s that kind of a relationship.
The easiest way is to turn the brand into a playground and invite people to your party.
That one activity can teach you more than an entire year of research.
As long as it’s true to your brand and the vision you hold, it’ll work wonders.
You’ll establish new bonds.
Build a real buzz.
And drive new customers to connect.
It’s not the magic bullet (nothing is).
But it’ll certainly hit a few of your targets.
I guess my invitation’s in the post...